As time goes by, running businesses such as yours becomes more and more demanding. Your employees are required to work harder and more efficiently than ever before. For that reason, many companies have started using low-code platforms to boost their productivity and create business applications.
And one of these solutions is Pega. But what is it? And how can you use it to your advantage? All of that and more will be discussed in this review of Pega. So without further ado, let’s get into it!
What is Pega Exactly?
Pega is a software company that provides a business process management (BPM) and customer relationship management (CRM) platform. It aims to help your business become more productive by helping your team do more by working less.
It does that by offering you both low-code and no-code tools. You can quickly create business apps and streamline enterprise processes without writing a single line of code.
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Pega Systems
Pega Software Solutions
Now that you understand what Pega is, you might be asking yourself: “How will this help my company?”
Well, it does that by providing you with a powerful low-code platform! With it, you can quickly build apps that help remove the burden of your IT team, thanks to the many great low-code tools offered.
Here are a few solutions Pega offers you with their software:
Pega Customer Decision Hub
Pega Customer Decision Hub is a software that allows you to make the right decisions based on how your customer responds. That will help you enrich your relationship with them and maximize its value. Here’s how it works:
First, you tell Pega what your business goal is. Then you provide it with different reply options to choose from, and you’re set up. Then Pega’s AI will start working. Every time a customer replies, the AI will go through the message and pick the best response option.
And the best part? AI will get better as time goes by. Every time your customer replies to you, Pega AI collects more data on that customer, helping you make more accurate decisions.
Pega Customer Service
Customer Service can be daunting as you have to reply to many customer questions every time. However, with Pega, it’s easier than ever. That’s because of the many features it comes with.
First, there’s Pega’s AI! It will go through all of your customer requests and then adapt the case depending on what issue your customer has.
Additionally to that, Pega will also take some burden off your customer service team by answering questions itself. For example, with Pega, you could create a self-service program that helps customers find solutions themselves.
Furthermore, you can also create advanced chatbots and NGOs to deliver a seamless experience, even if no agent is available to respond.
Pega Sales Automation
Think of Pega Sales Automation as your usual CRM software, but on steroids. Not only does it store all of your customer data in one place and shows their progress to becoming a customer, but it also does so much more, thanks to the power of AI!
For example, as a Salesman, you can quickly call them through the platform while adding notes about the lead’s requests and other critical information. Additionally, Pega will automatically suggest what to do next to help you convert them into buyers.
But it doesn’t end there! As a sales manager, your objective is to see that all of your salespeople meet their yearly quotas and sell well. So to help you out with it, Pega will keep track of their progress and suggests coaching to help them improve.
Pega Platform Overview
Pega platform is a low-code platform that helps businesses to unify their processes and customer journeys from end to end. Pega Platform allows businesses to have a single view of a customer, workflow and intelligent automation.
So as you can see, Pega offers you some powerful features to make everyone in your company happy. Your sales and customer service teams will now be more productive than ever before. And all of that is thanks to the AI and the powerful features it comes.
However, this is just scratching the surface! There are so many more use cases for it, some of which we’ll cover in the next section:
Pega Use Cases
Low Code Application Development
The Pega platform enables both business users with no programming skills and professional developers to accelerate application development with built-in visual tools and application templates. . This will reduce the burden of your IT team while lowering costs and helping the entire organization work more efficiently.
Main Features:
The template gallery of different UX designs lets you create app experiences that your users love.
Centralizes all your low-code tools into one platform. That helps IT teams ensure that all apps are created within the company’s guardrails.
WIth everything centralized to one platform, it’s easy for business and IT to communicate and provide feedback effectively.
Robotic Process Automation
Robotic Process Automation lets you create robots to automate your repetitive manual tasks. For example, you could automate your onboarding and recruiting. You’ll reduce human errors and let your employees work on more critical tasks with them.
Main Features:
Take care of all your repetitive tasks without needing human interference.
Automatically optimizes your robot resources to ensure that your investment is delivering as promised.
Uses AI to identify where and when to automate processes for maximum impact.
Case Management and BPM
Case Management and BPM let you create flawless experiences and outcomes for your customers through easy-to-understand cases. Thanks to automation, you can easily streamline your process, taking out the guesswork and optimizing your business process.
Main Features:
Minimizes compliance risks while also streamlining and automating reporting.
Let’s you create visual tools to help streamline the process and make it easier.
Let your team provide feedback within the platform, eliminating business IT communication gaps.
Advantages and Disadvantages of Pega
Advantages
There are many reasons why you should use Pega. That includes but is not limited to, the following benefits:
- Industry expertise and experience – Pega is a mature and successful player in the BPM, CRM, RPA and low-code markets with extensive experience in implementations with numerous clients around the world.
- Use of advanced technologies – The Pega platform, in addition to powerful low-code tools, combines a number of advanced technologies, such as process-driven development, case management, augmented analytics, and RPA. The combination of these technologies will be an excellent choice for large enterprises looking for end-to-end intelligent automation.
- Partner Ecosystem – Pega has a large ecosystem that includes a wide variety of implementation partners with strong industry capabilities around the world.
Disadvantages
However, like with every other business software, there are a couple of disadvantages to using Pega as well. These include:
- Not Suitable for Small Businesses – Tell that if you’re just a beginning start-up, then Pega isn’t for you. That is because of the development and maintenance cost.
- High Learning Curve – Many users have complained that starting using this low-code platform is challenging to learn.
Pricing
- Low-code Factory Edition – $ 35 per user/per month
- Standard Edition – $ 90 per user/per month
- Enterprise Edition – Customized offer
Conclusion
So overall, as you can see, Pega is a pretty powerful app that allows mid-sized to large organizations to boost their productivity by building business apps through the low-code platform and streamlining processes with workflows.
So if you’re interested in this low-code platform, we recommend you try it out! Even though it might not be suitable for small businesses and could be hard to learn, it has many powerful features that make up for the drawbacks.
FAQ
What is possible with Pega?
Pega is a powerful tool that lets you do more by working less. With it, you can develop low-code apps to boost your productivity, set up rules and workflows, integrate data with other services, and more.
What is Pega used for?
Pega is used for:
- Customer relationship management
- Business process management
- Low-code app development
It does that by providing you with software that helps boost your teams productivity through the power of AI, quick business app creation, and automation.
What is Pega Low-Code?
Pega Low-Code platform mean that you can configure and update your CRM and BPM apps without the involvement of your IT team. That includes, for example, adding custom data fields or making process changes without code.
Who Uses Pega Platform?
Pega’s customers are mainly in high-consideration B2C verticals such as telecommunications, financial services, and insurance.
